Building a startup is a balancing act – balancing a shoestring budget, a tight schedule, and big dreams to make a real impact. In the rush to launch, it’s easy to make design a “nice-to-have” and not a critical part of your playbook.

Hiring your first UX designer is a significant milestone for your startup. It’s an investment in creating a product that’s not just functional but intuitive and customer-focused.

When you’re building a startup, the thrill of bringing your idea to life can be all-consuming. You’ve imagined how it could change the market – but have you paused to ask if the problem you’re solving really matters?